How would you create a PLN prior to engaging a social media campaign on a topic of your choice?
If I need to create a PLN before launching a social media event, I need to first understand who the main audience of the event is. And according to the data of the Internet, we know the social media and social groups they often appear. The advantage of this is to ensure that my publicity is accurately transmitted to potential participants in this interaction.
Choose a topic, consider your audiences, and consider how you would crate a social media campaign leveraging your PLN.
For example, my theme is related to animals. The audience of this theme should be targeted at pet owners or people interested in pets.These people often appear on Instagram, Facebook or WeChat groups. First, I will make some posters and send them to my account or pet related groups. In addition, I will post posters where my audience may see in the city, such as SPCA, pet store or pet hospital.This will ensure better exposure and preheating of the event.In addition to own publicity, some bloggers can also be invited to forward to increase the exposure of the activity.
Hi Yuqing! I like your opinion of your PLN social activity. It’s useful for people who has pets and I think the positioning of your website is very clear. I will repost your blog if I seen it!